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GRAND PRIX
it’s crunch time!

The 15th Biennale di Venezia International Architecture Exhibition is the ideal setting for the winner of the Grand Prix 2015 to be unveiled. On 27 May, after the keynote address by Simone Sfriso of TAMassociati, who are the directors of the Italian Pavilion at the Biennale di Venezia, the panel will reveal the winner of this year’s edition with the world of architecture – in town for the exhibition – watching on. It’s the perfect chance to reaffirm the significance of the Grand Prix and, more generally, to remind the world of the prestigious role of Italian ceramics within the contemporary architecture panorama.

The tenth edition of the Grand Prix is approaching its climax. The projects have been submitted, with the registration period coming to an end at the end of last year, as planned. Now it’s up to an international panel made up of industry experts to meticulously analyse the projects and architectural plans and decide which of them make best use of Casalgrande Padana’s porcelain stoneware creations.

It represents the decisive phase of the latest instalment in a journey begun in 1990, one that has made an important contribution to proving that ceramics can be the distinguishing element of an architectural project. The Grand Prix has been able to achieve this by promoting cutting-edge ceramic collections used both as a means of expression to define a style and as a functional element capable of providing ever-improving technological performance.

But that’s not all. Over the years, the International Competition has also cemented its position as an important time for reflection on the issues surrounding architecture, as a wider cultural event and – from a more tangible standpoint – as a springboard for the promotion and consolidation of a constructive collaboration relationship between producers and end-users. The result is a virtuous cycle giving rise to products and projects with a clear onus on quality, innovation and experimentation.
The Grand Prix is, then, a meeting point for production and design, two concepts that encapsulate the entire Casalgrande Padana operation. The company has always been a favourite partner of designers and protagonists of contemporary architecture, with whom it plans and produces buildings, homes and entire towns for future generations.
Participation has grown exponentially over the years. In 2015, a total of 150 projects were submitted from designers the world over. There were four categories:
- Shopping centres
- Public/Service buildings, industrial buildings
- Residential buildings
- Façade cladding, outside flooring, swimming pools

The Grand Prix is, then, a meeting point for production and design, two concepts that encapsulate the entire Casalgrande Padana operation. The company has always been a favourite partner of designers and protagonists of contemporary architecture, with whom it plans and produces buildings, homes and entire towns for future generations.